Ideal customer profile
Industries, company sizes, decision-makers and exclusions, written down as one definition.
Managed B2B outreach
Your B2B outreach, connected and managed.
We work with founders and sales leaders at B2B service companies — consultancies, agencies and recruitment firms. We define who to approach, research and prepare the prospect lists, run the email and LinkedIn outreach, and keep all of it connected to your CRM.
It is a managed service, not software you have to run. You approve the messaging and the targeting. You close the sales.
prospect-to-crm
Illustrative
Triggers
Sheets / AirtableApproved prospect list
EmailReply received
Meta Lead AdsLead form submitted
n8n
Workflow layer
Routing, checks and follow-up logic we build and maintain
Actions
HubSpotCreate or update contact
SlackNotify the account owner
ZapierCreate the follow-up task
Google SheetsLog activity for reporting
Illustrative example of how an engagement is wired together. Not a live workspace and not customer data.
n8n
HubSpot
Zapier
Make
Pipedrive
Salesforce
Slack
LinkedIn
Google Workspace
Microsoft 365
Airtable
Notion
What we do
Seven pieces of work.
Most engagements use several together. We scope which apply during discovery.
01
02
Prospect research and list preparation
Researched companies and contacts, de-duplicated, fit documented. Research, not a guarantee of interest.
03
Personalised email outreach
Agreed sending infrastructure, messaging, follow-ups and reply handling.
04
LinkedIn outreach support
Prospect research, connection and message copy, follow-up. Permitted tools confirmed with you first.
05
CRM and workflow integration
Contact syncing, lead assignment, notifications and reporting via n8n, HubSpot or Zapier.
06
Meta lead capture and re-engagement Optional
Meta lead forms into your CRM, with consent checks and frequency limits. Not ad management.
07
Ongoing maintenance
Integrations monitored, workflows fixed, campaigns refreshed. Billed monthly, separately.
Not sure which of these you need? That is what the discovery call is for.
Book a discovery call →How an engagement works
Nothing is sent before you have approved it.
1
Discovery
Your offer, your buyers, your systems. Scope agreed.
2
Setup
ICP written, first lists built, infrastructure and integrations connected.
3
Approved launch
You sign off the list and the messaging. We start at low volume.
4
Management and review
Sending, follow-ups, replies and handoffs, reviewed on schedule.
Example workflow
IllustrativeTwo paths, kept separate.
Outbound and permission-based nurture follow different rules, so we run them as separate flows.
Outbound prospecting
Cold contact with researched business prospects.
Researched prospectMatched to the agreed ICP, fit documented
Added to CRMOwner assigned, source recorded
Personalised sequenceEmail and, where agreed, LinkedIn follow-up
Reply reviewSequence stops on reply; we summarise and categorise
Handoff to your sales teamYou take the conversation and close
Permission-based nurture
Follow-up with people who submitted an enquiry. Optional add-on.
Ad or form enquiryMeta lead form or your own website form
Consent and eligibility checkOnly contacts with a valid basis enter the flow
Added to CRMTagged by source, notification sent to the owner
Limited follow-upFrequency capped, unsubscribe in every message
Stop on reply or conversionExisting customers are removed, not messaged indefinitely
Responsibilities
Who does what.
Auralede handles
- Writing and maintaining the ICP definition
- Prospect research, list cleaning and fit documentation
- Setting up and maintaining the agreed sending infrastructure
- Drafting messaging and sequence structure
- Day-to-day sending, follow-up scheduling and inbox monitoring
- Building and monitoring the CRM and workflow integrations
- Activity reporting and campaign refreshes
You approve and own
- The target definition, the lists and the exclusions
- All messaging that goes out under your name
- Access decisions for your domains, mailboxes, CRM and accounts
- Your legal position on data processing and marketing consent
- Subscriptions and third-party costs held in your name
- Sales conversations, proposals, negotiation and closing
- Delivery to the clients you win
We do not close sales for you. LinkedIn outreach runs only under profiles of genuine company representatives who have agreed to it.
Data handling
How we treat your data, plainly.
Compliance depends on your legal basis and your own policies, so we will not claim it for you. What we can describe is how we work.
Access
Only permissions you grant explicitly, at the lowest level that works. Listed on request.
Prospect data
Business contacts in a business context. Every record has a source. Unsubscribes honoured.
Your systems, your records
Contacts live in your CRM. At the end we hand over and remove our access.
Paperwork
Where we process personal data for you, it goes in a written agreement first.
Scope and fees
Four separate costs. We will not quote before we understand the work.
Every engagement is scoped individually. What we can be clear about is which costs recur.
Setup and implementation
ICP work, first lists, infrastructure and initial integrations.
One-off · scope and price confirmed in proposalCampaign management
Running the outreach: sending, follow-ups, reply handling and handoffs.
Deliverables and terms confirmed in proposalOngoing maintenance
Monitoring, fixes, account upkeep and reporting.
Recurring · separate monthly chargeThird-party costs
Domains, mailboxes, CRM seats, automation platforms and data sources.
Itemised as included or billed separately
Request a tailored proposal
A discovery call comes first. The proposal follows it, with the four costs above set out separately.
Who runs this
A small, hands-on team.
A small team. The people who scope your engagement are the people who do the work — no account layer in between. We take on a limited number at a time, because the research and reply handling are manual by design.
Founder name, location and company registration details are to be confirmed before this page goes live.
Questions
Before you book a call.
What access do you need to our accounts?
It depends on the scope. Typically that means the sending domains and mailboxes we agree to use, a user in your CRM, and connections to the automation tools involved. We ask for the minimum level that does the job, we confirm each one with you in writing first, and we remove access at the end of the engagement.
Will you send from our main company domain?
Usually not. Outreach normally runs from secondary domains and separate mailboxes so that your main domain stays out of it. That is a sensible precaution, not a guarantee — no setup, warm-up routine or authentication record can guarantee inbox placement, and we will not tell you otherwise.
How does LinkedIn outreach actually work?
We research prospects, write the connection and message copy, organise the follow-up schedule and help handle replies, for profiles belonging to genuine representatives of your company. Before anything runs, we confirm with you which tools and workflows are permitted. We do not offer unrestricted automation, ways around platform restrictions, or any promise that an account will not be restricted. If what you are asking for would conflict with a platform's terms, we will raise it rather than work around it.
Can you connect to our CRM?
Often, yes — but it needs checking rather than assuming. Whether a specific sync, notification or assignment rule is possible depends on the system's API, the permissions you can grant and your subscription plan. We check that in discovery and tell you what is and is not achievable before you commit.
How much of our time does this take?
The heaviest involvement is at the start: discovery, and reviewing the first lists and messaging. After launch it settles into approving changes, taking the handoffs and joining the review sessions. Someone on your side does need to own the relationship — this is not a service that runs with nobody watching.
What does the monthly maintenance cover?
Monitoring the integrations and fixing them when a platform changes, maintaining the agreed accounts and infrastructure, refreshing campaigns, and reporting on activity. It is charged separately from setup and from campaign management, and it is set out as its own line in your proposal.
How long before we see results?
We will not put a number on this. Reply rates and meeting volumes depend on your offer, your market, your price point and your sales cycle, none of which we control. What we will commit to is a defined scope, a launch date and regular reporting so you can judge the activity yourself.
Do you do the selling?
No. We get the conversation started and organised, and hand over prospects who have shown interest. Discovery calls, proposals, negotiation and closing stay with your team.
Start with a discovery call.
We will go through your offer, who you want to reach and what you already have running, then tell you whether this is worth doing and what it would involve.
No obligation and no proposal until we have spoken.